Product Manager - Electronics (6-15 yrs)


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Responsibilities :

Develop & Launch New/Variant Products :

– Do Market analysis/research for the defined product / customer / industry segment (including VoC collection).

– Derive product characteristics / specifications and define the USPs (unique selling points)

– Assess potential market size, current competitors and their product portfolios

– Develop Business Model & Financial Model (Cost & Benefit Analysis – ROI)

– Identify and evaluate Risks. Propose mitigation plans

– Understand MoP (Market operating Price ) and Finalize Product positioning & Go-to-Market strategies

– Facilitate Field Test (CUFT Customer usage feedback test) and collect Feedback

– Finalize Service strategy

– Release PIN (Product Initiation Note), PRN (Product Release Note) and MGPP (Multi Generation Product Plan)

– Provide Product Training to Channel & Corporate Sales Team

– Prepare Technical Materials for LDP (Learning & Development Team)

– Prepare Printed & Electronic Promotional Materials, Carton Artworks etc.

Provide Technical/Domain Expertise to Sales/Pre-Sales Team :

– Co-Calls with Sales team on High potential customers Product Presentations & Demo

– Lead Marketing Events / Exhibition stalls

– Provide product comparison and tender product spec compliance documents

Continuous monitoring Competition/Market dynamics for introducing Variants or New Features :

– Monitor and incorporate industry innovations

– Define new features and its market potential. Work with Engineering team to operationalize

– Publish periodical market information to internal team

Specific Knowledge :

Should have knowledge of :

1. POS & AIDC customer domains and

2. Thermal printing & Barcode/RFID technologies

3. Bio-metric &IoT Product domains